OUR BRAND
The Goodhope brand is an expression of the Group's philosophy of "exceeding expectations through operational excellence, management expertise, responsible stewardship of resources and a willingness to apply proven skills to new challenges."
It is based around the three core values that underpin all our undertakings, and reflect the strengths we need to operate successfully in our chosen business.
Focused - a clear and unwavering concentration on delivering the targets set out in our business plans as well as setting down long term goals.
Flexible - the ability to adapt readily to changing industry dynamics, new operating environments and new business opportunities.
Fast - the ability to reduce the learning curve, shorten start-up times, and to act with purpose and direction at all times.
The Goodhope logo - The visual identity of the brand ... features a 'talaria', the wing that enabled the fabled Ancient Greek messenger Hermes (and his Ancient Roman counterpart Mercury) to fly at great speed.
For us this represents speed, elevation and aspiration, reflecting and
encapsulating our core values.
